Music Video – Video Production Effects

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Music videos use lots of production effects to produce the right feel for the video and to give the video a polished sheen of perfection. During the early 1990’s producers had more tools that they knew what to do with. So during this time a lot of experiments took place, somewhere successful and others not so

List and describe the various effects that you could use in your production?


What kind of narrative or expression do the production effects have on the below music video:

Music Video Article:

[dir: Steve Hanft; 1993]

Decidedly lo-fi yet still looking like an event right out of the box, Beck’s “Loser” clip introduced his entire aesthetic in just a few minutes. It made the L.A. singer-songwriter look fun, fresh, entirely of the moment.

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